BREAKING: Speedo drops Ryan Lochte after Rio scandal, donating $50k of his fee to charity - https://t.co/VRMqCDMFyo pic.twitter.com/bxWFXXEEYy
— Adweek (@Adweek) August 22, 2016
- Speedo announced that they were ending their sponsorship of Lochte.
- Statement: "We cannot condone behavior that is counter to the values this brand has long stood for."
- $50,000 of his fee will go to the Save The Children charity of Brazil.
- Lochte's remaining sponsors include Ralph Lauren (who is "monitoring" the situation) and Airweave.
Source / S2
