Victoria's Secret has confirmed that it will no longer carry swimwear, apparel, or accessories, and that it will significantly decrease the number of catalogues circulated. The lingerie behemoth was rumored for months to be dropping the aforementioned categories amid changes to its corporate structure. The three remaining departments-- Victoria's Secret Lingerie, Victoria's Secret Beauty, and Victoria's Secret PINK-- will be structured as individual businesses, each with its own executive leadership.
--About 290 layoffs as result
--Will hurt short-term revenue, but will see growth in long run
--VS is focusing on streamlining and narrower focus on lingerie, beauty.
--The elimination of their catalogues will have no significant impact on sales
--Focus more on digital imprinting on consumers
--Pink is the strongest of the core categories, and Beauty is the weakest
Will this affect how you shop at Victoria's Secret?
Link to previous ONTD post where the rumor was first posted.