Rihanna signs $10 million deal to create her own makeup brand

Rihanna has signed a deal reportedly worth around $10 million with LVMH to create her own makeup brand.

The line will be called Fenty Beauty and is scheduled for release in Fall 2017.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said the chief executive of Kendo, the LVMH division in charge of the project. “We are aiming for the stars.”