Netflix divests from As ever
Netflix has backed out as an investor in As ever, the lifestyle brand from Meghan Markle.
— Variety (@Variety) March 6, 2026
A Netflix spokesperson said: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role… pic.twitter.com/gJTRSqdgBw
A spokesperson for the Sussexes told Variety that the brand is “grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
Meghan is investigating short form content, according to a comment she made when speaking at a Fortune summit last year. “Part of what we’re testing out now—it’s amazing to be able to sit and watch a show for 30 minutes, but how can I give you a recipe in two minutes?” (OP recommends the mancancooknz instagram for ways to do a recipe in 2 minutes)
News of the divestment comes as “With Love” has seemingly ramped down.
The latest As ever offering is a leather bookmark that Meghan personalizes with her well-known calligraphy and As ever logo. They are sold out but you can buy some spread or honey in a set and receive one.

Perhaps she is eyeing a book club.
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