Gwyneth Paltrow announces she wants to distance herself from her lifestyle brand GOOP https://t.co/7jHo7s2pPw— Daily Mail Celebrity (@DailyMailCeleb) July 28, 2016
The 43-year-old was in LA where she told a business summit she wants to disassociate herself from her own lifestyle brand.
Speaking to the 2016 Sage Summit, the actress revealed she wasn't worried about any negative affect it was having on her name — rather SHE was holding IT back.
'In order to build the brand I want to build, its scalability is limited if I connect it to the band,' she conceded. 'So I always think how can I grow the brand, how can I separate myself from the brand and I think it's going to be more its own brand.
'More and more I would like it to be its own brand - my dream is that one day no one will remember that I had anything to do with it.'