'Guardians' Stuns with $37.8 Million Opening Day

Marvel's Guardians of the Galaxy opened to a fantastic $37.8 million on Friday. Remarkably, that's more than recent Marvel sequels Captain America: The Winter Soldier and Thor: The Dark World earned on their first days out.

Among the biggest 2014 releases, Guardians wound up a bit behind Transformers: Age of Extinction and Godzilla. More so than for those movies, the Guardians audience rushed out on Thursday night: nearly 30 percent of the Friday gross was earned on the previous day.

In one respect, the high Thursday share suggests that the weekend will be fairly front-loaded. However, the Guardians marketing campaign has attempted to position the movie as family-friendly entertainment; if that strategy pays off, the movie should have an above-average hold on Saturday. It also has strong word-of-mouth ("A" CinemaScore) and great reviews (92 percent on Rotten Tomatoes), though it's unclear exactly how much that's going to help.

A three-day weekend in the $92 to $96 million range seems likely at this point. That will easily be enough to set a new August record ahead of The Bourne Ultimatum ($69.3 million).


What are you seeing this weekend, ONTD?