5:08 pm - 07/14/2014

World Cup Hero Tim Howard Talks About Sudden Fame

Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup 2018.

So, is this your big chance to cash in with sponsorships?
I suppose so. That’s what everyone’s telling me.

Your agent says you’re seeking sponsorships that fit who you are as a person.
It’s important that I’m a role model, and that the companies that I associate myself with feel the same way about their own images. Those are companies I’d like to be associated with. I try not to and I don’t think I ever have just jumped at any opportunity because a company wanted me. Just because there was money on the table doesn’t mean that I took it.

Are you looking for long-term deals?
Sponsorships and marketing are oftentimes pretty short-lived. From a company’s standpoint, they’re often not looking to do tremendously long contracts. They’re always trying to catch the next big thing. I do believe that relationships are important. I always feel that if it works for me and it works for them, if there’s a good rapport, then longer-term relationships—one year, two years, five years, whatever that means—help to grow my brand and the company’s brand. Consistency’s important.

Has your sudden fame in the U.S. been overwhelming?
It’s not overwhelming for me in the sense that I play in England. In England, soccer is just mega—it’s huge. I’ve been there for 11 years. I’ve seen firsthand how people react. Obviously, in America, the nonsoccer fans have really taken notice of the sport with the World Cup. That’s been cool to see as an American who is trying to help grow the sport.

What’s shocked or surprised you the most in the past couple of weeks?
Just how intrusive a camera phone can be (laughs). That’s just the world in which we live. That’s society today, so I understand how that works. The worst thing is probably when I’m with my children, having people bombard me at times.

Is it better to experience this kind of fame at 35? Could you have handled it at 21, 22?
Without question, I think it’s better to be a mature adult who’s gone through life experiences, who’s seen some ups and downs.

Are you hoping to lead the U.S. to World Cup glory in 2018?
A lot of things could happen in that time frame. I don’t know the exact answer. I wouldn’t be disappointed if I was part of that run, but there’s a lot of factors that go into that decision.

What advice would you give to a young athlete who all of a sudden hits it big and finds sponsors at the door?
It’s easy words, but I’d say: Stay humble, stay grounded, remember what got you to that level—and that’s hard work.

source | his adweek article (good read)
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bralesss 14th-Jul-2014 09:12 pm (UTC)
pinchi papasito
deirdreextreme 14th-Jul-2014 09:13 pm (UTC)
i'd let him nut in me
funhouse 14th-Jul-2014 09:16 pm (UTC)
goreplz 14th-Jul-2014 09:20 pm (UTC)
+1 i had a real crush on him during the 2010 world cup
fleur31 14th-Jul-2014 09:24 pm (UTC)
your icon freaks me out
funhouse 14th-Jul-2014 09:52 pm (UTC)
I think It is the one horror film that's ever actually shook me. Always get flashbacks to it when I shower
reginageorge 14th-Jul-2014 09:14 pm (UTC)
ban this OP
jigglemypuff 14th-Jul-2014 09:17 pm (UTC)
reginageorge 14th-Jul-2014 09:18 pm (UTC)
she's an RM fan and doesn't support USMNT also she's a puta
adriana_venti 14th-Jul-2014 09:14 pm (UTC)
he literally looks different in every picture ive seen of him

also to the person who wants him to "nut in them" - love yourself just a little more than to post things like that on a forum like this. if not for yourself, for people like me.
reginageorge 14th-Jul-2014 09:15 pm (UTC)
"on a forum like this" sis so many comments are like that on here!!
adriana_venti 14th-Jul-2014 09:17 pm (UTC)
i kno i just dont think this monster is creampie worthy is all
deirdreextreme 14th-Jul-2014 09:18 pm (UTC)
lmao girl what
funhouse 14th-Jul-2014 09:19 pm (UTC)

you tell him + me ariana!!! knock us down a peg or two

this is a family website, after all
hollis1975 14th-Jul-2014 09:20 pm (UTC)
do you even know where you are?

funk2funky 14th-Jul-2014 09:21 pm (UTC)
Are you new? That shit is not rare here.
horrorparties 14th-Jul-2014 10:09 pm (UTC)
labellavitaaa 15th-Jul-2014 01:25 am (UTC)
Not with that Ariana Grande icon sis
grandmascorner 14th-Jul-2014 09:15 pm (UTC)
yaaaasss @ these World Cup posts
agentnever 14th-Jul-2014 09:15 pm (UTC)
He saved a shitload of goals but none of them wowed me. The most astonishing thing was just that he saved so many. He WAS the team that day.
foryoursake08 14th-Jul-2014 09:15 pm (UTC)
I've been watching him play for Everton for years and I'm glad he's getting recognition for his talent
spanishsaharaa 14th-Jul-2014 09:16 pm (UTC)
He's not that cute but I think it's the confidence of a keeper that does it for me.
foryoursake08 14th-Jul-2014 09:16 pm (UTC)

I know he felt bad about this goal, but it was still great
fauxkaren 14th-Jul-2014 09:23 pm (UTC)
robinanthem21 14th-Jul-2014 09:26 pm (UTC)
I remember seeing this game live on TV. He was so humble in the press conference felt bad for the other goalkeeper. I mean the wind certainly helped.
porcupinegloves 14th-Jul-2014 10:29 pm (UTC)
omg yeah poor other goalie
sauron 14th-Jul-2014 10:27 pm (UTC)
porcupinegloves 14th-Jul-2014 10:29 pm (UTC)
scarletfruit 14th-Jul-2014 11:05 pm (UTC)
fucking awesome!
wetnasty ok but has spoken about this yet14th-Jul-2014 09:17 pm (UTC)
rare_lj Re: ok but has spoken about this yet14th-Jul-2014 09:18 pm (UTC)
I think there was a whole post for this
liewitnessnews Re: ok but has spoken about this yet14th-Jul-2014 09:20 pm (UTC)
whats he supposed to say?
lucky_latkes Re: ok but has spoken about this yet14th-Jul-2014 09:20 pm (UTC)
Idk if tourette's affects this type of situation, but if it does maybe this is part of the reason? I know he said he has to stifle his ticks during games, but idk spectrums and all that stuff, s someone else will have to step in here.
wetnasty Re: ok but has spoken about this yet14th-Jul-2014 09:34 pm (UTC)
I've never heard that about tourette's, though if its not true, you in so much danja gurl
a_perfect_shade Re: ok but has spoken about this yet14th-Jul-2014 11:43 pm (UTC)
good for him, this dude is a total fuckin stranger getting up close and personal. at least ask.
lucky_latkes 14th-Jul-2014 09:18 pm (UTC)
disney_doctrine 14th-Jul-2014 09:18 pm (UTC)
aw, he knows the US isn't ready and did a gentle letdown. classy.

why are you in a field topless though?
tx5mym5 15th-Jul-2014 12:41 am (UTC)
ESPN naked issue outtake?
disney_doctrine 15th-Jul-2014 12:50 am (UTC)
oh. interesting shot.

i mean that in the judging way
xlightningboltx 14th-Jul-2014 09:22 pm (UTC)
bless him

always liked you, Tim Howard!
fauxkaren 14th-Jul-2014 09:22 pm (UTC)
dynamite_state 14th-Jul-2014 09:23 pm (UTC)
lmao @ "hero"

lucky_latkes 14th-Jul-2014 09:28 pm (UTC)
At least she's a Saints fan! Bless her brief shining moment!
espressotorte 14th-Jul-2014 09:48 pm (UTC)
dead. lol
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