Sofia Copoala's stylish, iconic film "The Virgin Suicides" was released 15 years ago but is still influences fashion today.
If you aren't familiar, the film, starring Kirsten Dunst tells of the events surrounding the lives of five sisters in an upper-middle class suburb of Detroit during the 1970s. After the youngest sister makes an initial attempt at suicide, the sisters are put under close scrutiny by their parents, eventually being put into near-confinement, which leads to increasingly depressive and isolated behaviour.
Just this year, Coppola revisited the film's style directing a "Virgin Suicides"-like ad campaign for Marc Jacobs' new fragrance, "Daisy Dream." The 30-second video shows model Antoino Wesseloh wearing a gauzy white dress, lying in a field of daisies. Sleigh Bells provides the soundtrack.
Sofia Coppola directed a “Virgin Suicides”-like ad campaign for Marc Jacobs’ new fragrance, “Daisy Dream.”
Released online earlier today, the 30-second video shows model Antoino Wesseloh wearing a gauzy white dress, lying in a field of daisies. Sleigh Bells provides the soundtrack.
Fashionista notes that Coppola and Jacobs have collaborated many times before: she’s previously directed his Daisy fragrance campaigns, starred in his campaigns, sat front row at shows, worn his designs on the red carpet, collaborated with him on handbags for Louis Vuitton.
"Sofia has been a very dear friend of mine for many, many years. I love her as a person. We've done smaller projects over the years. She modeled in our ads. I love her vision and her voice," Jacobs told USA Today of Coppola in 2013, commenting on Coppola’s first video for “Daisy.”
"I never think of myself as a perfectionist. I try to do the best job I can. I never feel like that. I work with a really great group of people, as does Sofia. We're all the same head."
“I loved doing the commercial for him because we have similar taste, and I think I know what he'd like," Coppola said. "I especially wanted to a good job because it's for my friend."
Watch the "Daisy Dream" campaign below.