It's taken nearly 20 years, but a British company is today launching its answer to the virtual wardrobe used by Alicia Silverstone's character Cher Horowitz in the cult film Clueless.
Horowitz's luxury wardrobe in her Beverly Hills mansion was a mechanically-operated, colour-coded affair that us pre-teens could have only dreamt of, and when Cher couldn't decide what to wear, she'd turn to the virtual outfit builder on her computer, which would save her the hassle of trying on her mountains of designer clothes.
While the technology released today won't give you Cher's dreamy wardrobe, it will allow you to build a 2-D model replica with 360' rotation to see what clothes online look like upon your figure.
The process is simple; build a MeModel with Metail by inputting your height, weight and chest size. Users can then define their exact hip and waist measurements, and voilà, it's time to dress yourself.
A replica of my own body shape created on the Metail site
Metail are launching with a Clueless-inspired campaign that sees the available clothing edit reference Cher's yellow plaid miniskirt-suit and everything in-between, with all MeModels depicted by default in the popular character's signature pop-socks and Mary Janes. Users are invited to share their curated get-ups using the handle#ShareYourCher, and one lucky recipient will win £500 to spend at their favourite retailer (plus a copy of Clueless, of course).
The idea is that in the near future, high street retailer Warehouse will adopt the functionality and users will be able to share their MeModels privately or publicly via Facebook to obtain feedback from their friends.
While the MeModel's hairstyle and skin tone can be tweaked, the limitations are obvious: not everyone resembles a clear-skinned blonde. That aside, it is refreshing (and for me, a grim reality) to see how far many 'ordinary' shoppers' bodies are removed from the coat-hanger like mannequins and models used to showcase clothes online.