Gwyneth tries to be Madonna, Audrey Hepburn in Max Factor campaign


She also transforms into Brigitte Bardot and Farrah Fawcett for the beauty brand.

In celebration of Max Factor's 100 Years of Glamour campaign, Gwyneth Paltrow is channeling four style icons for the beauty brand.

Thanks to Max Factor global creative design director and international makeup artist Pat McGrath, the actress is given pretty spot-on makeovers as Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and former bestie Madonna. Given that the late Max Factor himself (nee Maksymilian Faktorowicz) once worked with so many famous faces, including Judy Garland, Jean Harlow and Bette Davis, the campaign is the perfect way to pay tribute to the century-old label's influence in Hollywood.

Check out Paltrow's transformations below. What do you think, ONTD? Weigh in on the comments.

Gwyneth as Madonna


Gwyneth as Bridgitte Bardot


Gwyneth as Audrey Hepburn (HA)


Gwyneth as Farrah Fawcett