WHAT A BEAUTY
A month after Givenchy announced Alicia Keys as the new face of Givenchy Fragrance, the Grammy winner's ad is finally here — and it's gorgeous.
Alicia Keys looks stunning in a strapless gold gown, slicked back hair and glowing skin for Givenchy's Dahlia Divin -- which launches globally in September.
For her first beauty campaign, Keys is shown wearing a strapless embellished frock designed by Riccardo Tisci, who chose her as the first face of Givenchy's new scent, Dahlia Divin. Tim Walker shot the print ad in a Paris atelier, as well as a TV campaign that will feature music by the singer.
"Spiritually we're a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he's really soulful," Keys described to WWD of Tisci, adding, "He did this awesome thing with me on the 10th anniversary of my first album. We did four intimate shows with just me on the piano, and he designed the look for them."
Keys' next album is tentatively set to release in early 2015. "This album is more about the concept, the thought I'm trying to get across, where in the past it's been more about the melody. This time it's more about what we're going through as human beings," she said of her upcoming record.
“This scent is grounded, but still has a femininity that is very earthy, and I love that,” Keys told WWD.
And while this marks Keys' first-ever beauty contract, the 33-year-old has some pretty awesome ideas on the future of the beauty industry -- namely when it comes to diversity.
“It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed. The biggest mistake is to think that beauty is physical. Beauty is so internal, and it’s about who you are and what you believe in, what you stand for. That’s what makes you beautiful," Keys told WWD. "I think that’s really important to infuse into the conversation in the beauty world. I would like to see different representations of what beauty is. I’d like to see women with a little more voluptuousness. There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough."
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