The New Face of 'Material Girl' is.... Zendaya!

"Material Girl named the 17-year-old Disney-darling as the new face of the brand's fall campaign today. The hot "Boardwalk Babe" ads will showcase the actress-singer's playful side on the famous Coney Island boardwalk in Brooklyn.

"Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl," Madonna, the material girl and a collaborator behind the brand, shared via a press release."

"And she's not the only who's gaga for Zendaya: "I love how Zendaya makes her own style rules to fit her personality — that's who Material Girl is all about, being yourself to the fullest," Madonna's daughter Lourdes Leon, also a face behind Material Girls, added."

"Zendaya was thrilled to be chosen by the "dynamic mother/daughter duo," and gave some major props to the Macy's-exclusive brand's leading lady, saying via a press release, "Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna?"

"The Shake It Up star is taking the reins from Rita Ora as the edgy brand's staple face, and also follows in the footsteps of former material gals Taylor Momsen and Georgia May Jagger."

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