Rita Ora - I Will Never Let You Down (Switch Remix) directed by Diego Luna

The World Cup is underway where soccer, marketing and artistry all collide in various ways. But in short, big name talent is recruited by marketing types to make their once-every-four-years promotions shine, and the latest brought into the fold is Diego Luna, who makes the most of the opportunity.

Not so much a video as a short film inspired by the song, Luna has gone behind the camera for "I Will Never Let You Down (Switch Remix)," Rita Ora's latest jam that is on a Pepsi sponsored disc called Beats Of The Beautiful Game. The short is rather lovely, documenting the very real 60 and over soccer league in Mexico City, Liga de Interclubes de Fútbol Soccer Amateur, that brings together these men and women to continue to play the game they love, even if they aren't in prime condition. It's pretty great stuff, but if you're dying to hear that Ora song, it plays over the end credits.