Netflix Orders More Shows from Mattel + Dreamworks

The streaming service announced Monday that it had ordered a film and accompanying animated series based on the popular Mattel doll franchise Ever After High.

The 12-episode children's series, which will be preceded by a movie titled Ever After High Spring Unsprung, is set to roll out in all Netflix territories in early 2015.
"The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming.
Mattel has a track record of making high-quality animated programs, and we're excited to extend our relationship, bringing our members the enchanting world of Ever After High," Netflix's chief content officer Ted Sarandos said in a statement announcing the news.
Added Michael Riley, Mattel's vp franchise development and content distribution: "Today's kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High."
The news comes as the service, much like its rivals, continues to try and capture early and impressionable viewers.

Netflix ordered three seasons of Dinotrux, which will be based on Chris Gall’s award-winning book series(pictured) about a land populated by half-dinosaur, half-machine creatures, the first of which was named Children’s Book of the Year by Publisher’s Weekly in 2009.
Dinotrux is the latest in a string of Netflix original kids’ series from DreamWorks Animation that began with Turbo FAST in 2013.

The company recently announced it would be bringing a trio of new shows for the streaming service debuting in 2014 – King Julien, Puss in Boots and VeggieTales in the House – as well as future new episodes of DreamWorks Dragons, which is set to debut its third season on Netflix in 2015.