He's a self-proclaimed God and genius.
And now Kanye West has declared that he is in hot pursuit of the most notable dead playwright in history, Shakespeare.
The rapper made sure that the 100,000 strong crowd at Bonnaroo Music Festival in Tennessee understood his self-belief in no uncertain terms on Friday night.
Kanye - who was supported by his new wife Kim Kardashian at the annual music and arts festival - made use of his headlining position to deliver one of his infamous speeches about himself.
Dressed in layers upon layers of tie-dye fabric, the 37-year-old Yeezus star began his verbal assault.
'I want y'all to know that when I'm in the studio or doing an interview or making a T-shirt, I give everything I got,' he told the crowd.
He then went on to explain that the reason he brags about how great he is, is so that he can impart that sense of self-worth onto his fans.
'When I talk that s***, it's so you can talk that s***. If you’re fan of me, then you’re fan of your motherf***ing self.'
He cried out that 'this is only the beginning,' before listing off those that he intends to surpass in his career.
'I ain't concerned about anyone who’s living,' Kanye clarified. 'I ain't going after no one on the radio. I'm going after Shakespeare.'
And he didn't stop there.
'I'm going after Walt Disney. I'm going after Howard Hughes. I'm going after David Stern. I'm going after Henry Ford. I'm going after Elon Musk,' he went on, adding a note about the founder of Tesla: 'okay he is living, but that's my boy.'
Though critics of Kanye's fervent self-promotion are likely having a field day with this one, they could hardly argue with the logic he presented.
'Whether you believe it or not,' the hitmaker said, 'you can only achieve as high as you believe.'
But it wasn't all positive for Kanye, who also took an opportunity to complain about his previous negative experience at the same festival in 2008.
When he played there six years ago, the Black Skinhead rapper performed late - at 4:30am - which he blamed on Pearl Jam's set going on for longer than it was supposed to.
He was also greeted with a shower of hate from the audience, in what he described as 'the worst insult' he's ever had in his life in a blog post following the festival.
'Where the press at?' Kanye yelled repeatedly at the crowd on Friday.
To jog their memory, he recalled that in 2008, people wrote 'f*** Kanye' around the festival and that the press rubbed it in by reporting on it.
'Y'all wrote that s*** in the press,' Kanye yelled. 'Is y'all gonna write all these motherf***ers putting their hands up right now? This is real rock 'n roll.'
In a move that prompted roaring boos from the audience, the musical genius finally howled: 'I am the number one muthaf***in' rock star on the planet, at Bonnaroo!'.