In response to Twitter hashtag #WeWantLeia, which was spurred by Disney telling a parent in May that “there are no plans for Leia products” at the Disney Store, the corporation has announced “several items that will feature Princess Leia.”
"The current assortment of Star Wars products at the Disney Store launched earlier this year, and is just the beginning of what is to come,” a Disney spokeswoman told TIME. “We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”
The social media movement came just weeks after fans of the muli-billion dollar franchise created by George Lucas were disappointed by the lack of female actresses named in the first casting announcement for Episode VII, which J.J. Abrams is directing.
The moral of the story seems to be that hashtag activism works — when virtually picketing a corporation, at least.