THE French cosmetics brand will soon introduce a more intense, haute parfumerie-inspired version of the women's fragrance launched in 2012. La Vie Est Belle L'Absolu will arrive in August.
Dominique Ropion and Anne Flipo, the same noses behind the first editions of La Vie Est Belle, developed this more intense, high-end variation.
The two fragrance artists chose to magnify the sweeter aspects of the original essence, preserving its signature notes such as sweet iris, praline, pear, blackcurrant and tonka bean.
But the Absolu edition stands out through the addition of several richly concentrated essences, including jasmine absolute, orange blossom absolute, Rosa damascena and cashmeran.
Julia Roberts, who has fronted the campaigns for La Vie Est Belle since the perfume's launch, will of course be Lancôme's ambassador for this new version.
The American actress will lend her legendary smile to a new campaign shot by Carter Smith.
Yessssssss Julia! I'm not even mad at Lancome for milking this, the perfume smells amazing and is selling like crazy!
ONTD, what's your favorite perfume?