X-Men: DOFP On Track To Become Series Most Critically And Financially Successful Instalment

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X-men Days Of Future Past looks to become the most critically and commercially successful instalment in the movie franchise to date. The film currently holds a 92% Rotten Tomatoes rating and recent forecasts estimate a $100 Million Memorial Day Debut making it the second biggest debut in the X-men series after X-men: Last Stand ($122.9, million)


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FULL BOX-OFFICE MOJO ARTICLE:
Forecast: 'X-Men' Targets $100 Million Memorial Day Debut

"In some ways, the X-Men franchise kicked off the modern era of superhero blockbusters. The original movie arrived in Summer 2000, nearly two years before Sam Raimi'sSpider-Man hit theaters, and spawned two very successful sequels. From there, the franchise splintered off in a few directions: a 2009 prequel focused on Wolverine's origins, while 2011's X-Men: First Class attempted to reboot the franchise with a new cast.

The two most recent entries—First Class and last Summer's The Wolverine—are also the lowest-grossing outings with $146.4 million and $132.6 million, respectively. In a time when comic book movies are a dime-a-dozen, the X-Men brand alone isn't enough to get people to theaters.

To counteract that trend, Fox is pulling out all of the stops with X-Men: Days of Future Past. Its story is loosely based on a popular run of "The Uncanny X-Men" comics that involves time travel, and it utilizes this device as a way to include both the original and reboot casts in a single movie. Hugh Jackman's Wolverine is the one sent back in time, which makes sense given the popularity of the character. The "Days of Future Past" storyline also allows the series to finally incorporate the Sentinels, which are among the X-Men's biggest adversaries.

Befitting a movie of this size and ambition, X-Men: Days of Future Past has been marketed very aggressively over the past few weeks. Advertisements establish the stakes and make clear that both the old and new casts are involved ("The world's greatest threat will face the world's most powerful team"). They also feature plenty of big-budget spectacle, including impressive imagery of Magneto levitating a baseball stadium. Some recent ads have begun utilizing critical praise, including one quote suggesting it's "the best superhero movie ever." While that may be hyperbole, the movie is receiving strong reviews: as of Thursday afternoon, it had a 93 percent rating on Rotten Tomatoes.

It's also worth noting that Days of Future Past has one of the biggest publicity campaigns in recent memory. The cast attended premieres all over the world, then returned to the U.S. in the past week for a final push across all kinds of major platforms. This includes a handful of appearances from Jennifer Lawrence, who has seen her star rise substantially in recent years due to her role in The Hunger Games franchise and her Oscar win for Silver Linings Playbook.

All of this should add up to a blockbuster debut this weekend. Fox is modestly predicting $95 to $100 million for the four-day holiday, which would be noticeably lower than 2006's X-Men: The Last Stand ($122.9 million).

While that movie was the culmination of a trilogy and faced little competition, Days of Future Past is a sort-of hybrid that arrives on the heels of two other superhero movies and a surprisingly-strong Godzilla. Still, with eight years of ticket price inflation and the addition of 3D premiums, Days of Future Past could wind up close to The Last Stand this weekend.

The movie is also opening day-and-date in nearly 100 countries. That includes all major markets except for Japan (May 30th) and Spain (June 6). The franchise hasn't been particularly strong overseas—the biggest entry was last year's The Wolverine with $282 million—though that will likely change this time around. An opening weekend north of $100 million seems likely."


And ONTD thought this movie was going to be a mess! It maybe the best CBM this year
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