The glamour girl turned bodybuilder said that she was "shaking with rage" and "in tears" after the official Twitter page of the fashion website compared her muscle-bound physique to a man's.
The insensitive tweet occurred after a male customer messaged the company saying: "Would you mind employing a model who's built like a man so anyone who actually lifts can buy clothes that fit from you?"
A reply from ASOS's verified account read: "This do?" along with a photo of Jodie participating in a bodybuilding competition.
A day after ASOS posted the picture, Jodie, a long-time customer of the retailer, noticed the hurtful comment – and as you can imagine, this opinionated lady wasn't about to let the trolling slide.
So @ASOS are saying I like look a man. I am utterly horrified at this comment. Totally unacceptable from such a large company - BULLIES!!!!!— Jodie Marsh (@JodieMarsh) May 21, 2014