Vegetarians and vegans alike will have more options when it comes to dining out thanks to Subway’s desire to appeal to changing eating trends.
The sandwich giant debuted plant-based sandwiches in 2012 and has now been testing a new hummus option since early April. Tony Pace, Subway’s chief marketing officer, said, “It’s something we’ve been talking about for the last three or four years…”, adding that the new meat-free option has “tremendous potential.” He said that many customers are ordering vegetarian sandwiches and that the hummus topping will give the meat-free eaters another option. If the test is successful, it will be implemented in all Subway restaurants.
Like the avocado topping option, the hummus will cost more, but since many Americans are beginning to cut down on the amount of animal products they eat, having another plant-based option could be worth the price mark up. Pace said younger consumers are more “nutritionally aware” than older generations, and this addition will appeal to them and their plant-based palettes.
Keep making your preferences known, people! Big businesses are starting to listen.