8:30 pm - 05/02/2014

Little Mix's "SALUTE" is a feminist anthem Beyonce would be proud of

Although they actually won The X Factor back in 2011 — which is more than One Direction can say — Little Mix has yet to skyrocket to the same level of international fame as 1D. Little Mix’s Perrie Edwards is engaged to Zayn Malik of One Direction, but that’s about all that’s been newsworthy in America about the band so far. Nevertheless, their latest single, “Salute”, has been one of the most highly anticipated songs of the week and the music video for “Salute” even more so. The countdown to the release of the music video trended on Twitter at some point during the day all week and the final product was definitely worth the wait.

Little Mix is made up of members Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall. They were the first group to win The X Factor and their debut album, DNA, made them the first girl group since The Pussycat Dolls to reach the top five on the United States Billboard 200. “Salute” is an aggressive girl power album, a call to arms for women everywhere to stand up and fight whatever imaginary enemy is standing in their way, and the video reflects that in a truly interesting way.

Like Rihanna’s “Hard” and Beyoncé’s “Run the World (Girls)”, there’s a military slant to the Little Mix music video. However, although they are dressed in skintight black dresses and putting their sexuality on display, they own it. Edwards, Nelson, Pinnock, and Thirlwall take center stage in every scene, even the ones that involve their male backup dancers, because they’re “representing all the women” and the men here don’t matter unless the girls want them to.

At one point, Nelson and Edwards even march with the men on leashes. And yet they are next to her rather than behind her or beneath her, dancing with her rather than against her or in front of her, as if the girls wanted to be clear that men and woman are equal, but it’s the women who are in control right now. All of the different elements of the video come together perfectly to be empowering rather than offensive or hollow.

“You think we’re just pretty things. You couldn’t be more wrong,” the girls sing, sending a message not only to any sexist standing out there but also to every woman who just needs a little motivation to believe in themselves. “We’re standing strong. We carry on… can’t stop a hurricane. Ladies, it’s time to awake!”

Beyoncé would be proud.

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shamesluts 2nd-May-2014 05:34 pm (UTC)
The video reminds me of run the world only 100x better
kubaba 2nd-May-2014 05:52 pm (UTC)
prettywitch 2nd-May-2014 05:53 pm (UTC)
robotpotatoes 2nd-May-2014 06:03 pm (UTC)
why do you like lying? its saddening

panta924 2nd-May-2014 06:22 pm (UTC)
This lie.
ophiodeiros 2nd-May-2014 06:59 pm (UTC)
i think both songs are awesome but there's no doubt RTW was visually stunning with all the scenery, haute couture designer's clothing bey was lent, the female military choreo etc. salute mv is great too but can't compare to beyonce's budget and some scenes look kinda off-focus too imo. also, they could put more girls in the front, not have them stand all the way back while 15 male dancers are zoomed in.
spiral_mystik 2nd-May-2014 07:17 pm (UTC)
Hell no. It's a nice video but RTW's choreography with all those female dancers and those two kickass mozambican dancers >>>>
thebloomroom 3rd-May-2014 12:51 am (UTC)
thirlwallz 2nd-May-2014 05:35 pm (UTC)
vonlisbon 2nd-May-2014 05:35 pm (UTC)
"Feminist anthem" that "Beyonce would be proud of" seems like irreconcilable ideas.
glittersecrecy 2nd-May-2014 06:08 pm (UTC)
vonlisbon 2nd-May-2014 06:19 pm (UTC)
took a shit today *feminist*
lyzame 2nd-May-2014 05:36 pm (UTC)
have they learned what feminism/being a feminist means/is yet?
jellycar 2nd-May-2014 05:54 pm (UTC)
I was wondering the same thing lol
ctfobro 2nd-May-2014 06:12 pm (UTC)
brando88 2nd-May-2014 06:42 pm (UTC)
ya, now they hate men
lyzame 2nd-May-2014 07:00 pm (UTC)
très tragique
fantaesticbaby 2nd-May-2014 05:36 pm (UTC)
cageyb 2nd-May-2014 05:37 pm (UTC)
Little Mix’s Perrie Edwards is engaged to Zayn Malik of One Direction, but that’s about all that’s been newsworthy in America about the band so far.

Lol r00d, what about that time they broke the Spice Girls record by debuting higher with 1/10th of the sales?
verystefunny 2nd-May-2014 05:58 pm (UTC)
the spice girls were still better. little mix only debuted that high thanks to the internet.
cageyb 2nd-May-2014 06:00 pm (UTC)
little mix only debuted that high thanks to the internet a drasitcally lower threshold for success than when the Spice Girls were active.

poopanna 2nd-May-2014 05:37 pm (UTC)
I like them, I think a lot of their songs have good messages for their young fans.
markedglory 2nd-May-2014 05:38 pm (UTC)
jesus_in_canada 2nd-May-2014 05:38 pm (UTC)
Why didnt they blow up like One Direction? They're hot with simple pop songs, right?
cageyb 2nd-May-2014 05:41 pm (UTC)
One Direction was basically a fluke that can't be repeated by force. Also LM's US marketing is trash.
aquaecolore 2nd-May-2014 05:46 pm (UTC)
They have actual talent but happen to be girls so...
bethmai 2nd-May-2014 05:47 pm (UTC)
basic white guys
kachna_junior 2nd-May-2014 06:02 pm (UTC)
they're not all white
devourlove 2nd-May-2014 05:54 pm (UTC)
1D's management picked some pretty good singles for the first few albums (can't say the same for now) but fsr a lot of little mix singles were not as catchy? idk i liked wings but i wasn't crazy about it. they all sounded like they were singing the same note

changed from "good" to "catchy" since good is subjective and also they are good

Edited at 2014-05-02 05:54 pm (UTC)
chomsky 2nd-May-2014 05:54 pm (UTC)
if we go by ontd's standards, then it's because girls in their late teens/twenties only fall for ugly white dudes with foreign accents, and little mix only ticks one of those boxes.

But on the real, I feel as though girl groups never blow up to the extent that boy bands do, the Spice Girls being an exception and even then their heyday was pre-BSB/NSync and basically marked a transition in pop music anyway, which is a different environment than today's. Even though Little Mix might be markedly different in that they're good representation for a number of different girls, I think a lot of the time members of girl groups are seen by adolescent female populations as competition, or an example of a higher physical standard that they struggle to achieve, not identifiable, etc. etc. etc. whereas for boy bands it's more an outlet for any burgeoning hormones or whatever and represent a safe non-threatening way for young girls to explore their sexuality, likes and dislikes, etc. This is my arm-chair psychologist opinion anyway.

Edited at 2014-05-02 06:00 pm (UTC)
tankmachine 2nd-May-2014 05:59 pm (UTC)
their management is too busy focusing on 1d to gaf about them
simprov 2nd-May-2014 06:57 pm (UTC)
bad management, a lot of girls hate them because of the zayn & perrie thing, also teenage girls are the driving force behind 1d's success and teenage girls don't tend to get as rabid over girls
x_butterfly19_x 2nd-May-2014 05:38 pm (UTC)
It has been in my head all day.

I hope it does really well.
cageyb 2nd-May-2014 05:40 pm (UTC)
This video is like Run The World but with weaker choreography, less dynamic and striking images, and featuring Perrie's horribad white girl dreads.
aquaecolore 2nd-May-2014 05:46 pm (UTC)
Better song though.
cageyb 2nd-May-2014 05:49 pm (UTC)
Nope. Good song, but nope.
xgirldc 2nd-May-2014 11:24 pm (UTC)
agree. much better song.
ctfobro 2nd-May-2014 06:14 pm (UTC)
honey_fuggle 2nd-May-2014 06:19 pm (UTC)
spiral_mystik 2nd-May-2014 07:22 pm (UTC)
zvvl 2nd-May-2014 05:40 pm (UTC)
i want to like them but i always feel like they're missing something.
sandvich 2nd-May-2014 05:40 pm (UTC)
Edwards, Nelson, Pinnock, and Thirlwall take center stage in every scene, even the ones that involve their male backup dancers, because they’re “representing all the women” and the men here don’t matter unless the girls want them to.

I mean, keeping the artist in focus and not letting them be upstaged by backup dancers is Music Video 101.
cordyceps 2nd-May-2014 05:41 pm (UTC)
lmao right like... why would the artists be in the background.
sandvich 2nd-May-2014 06:18 pm (UTC)
Competent direction is a feminist statement!!
baptismtonight 2nd-May-2014 06:01 pm (UTC)
like WHAT is that sentence LOL. Finding meaning in everything i see hahaha
ellaellaeheheh 2nd-May-2014 05:41 pm (UTC)
now we just need to teach them about feminism <3
piratesswoop 2nd-May-2014 06:12 pm (UTC)
considering how they were all going batshit over bey's album, i'm hoping they all listened to ***flawless and heard chimamanda's bit and went oop @ us

someone at one of their tour q&a's should ask imo
ellaellaeheheh 2nd-May-2014 06:18 pm (UTC)
true. I totally forgot about that. Maybe they got educated... I can't hear 'but we don't hate men' again...

I hope they ask and we get a good response #prayingforthem
crashh_world 2nd-May-2014 05:41 pm (UTC)
That was actually pretty good
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