Demi Lovato continues promoting her fourth studio album ‘Demi‘, released on May 10, 2013 via Hollywood Records. Right near the first year of its release, and in the midst of her ‘Neon Lights Tour‘, the singer and actress is finally ready to start promoting another track from the album after releasing ‘Neon Lights‘ in late-2013.
The fourth official single is ‘Really Don’t Care‘. The song features guest vocals from British recording artist Cher Lloyd, who is one of the opening acts on the tour. It was written by Lovato and Lloyd along with Carl Falk, Savan Kotecha and Rami Yacoub, and was produced by Falk and Yaboub.
It accumulated the most views of all the songs Lovato streamed from the album prior to its release, and was also the best-selling non-single from Demi in this era. Everything points that should be an official single. Finally, it has gained its category and will have its proper promotion as a single. The song is pure pop, pretty generic but effective and it’s radio friendly from the first listen thanks to its feel-good attitude. It reminds me One Direction sound from their second album ‘Take Me Home‘ (2012).
Hollywood Records is currently recording the lyric video with Brazilian fans in São Paulo and Rio de Janeiro. The song is scheduled to impact U.S. pop radios in May and the official video could be recorded before the last dates of her U.S. tour. The Summer anthem is coming…