11:50 am - 04/25/2014

Nike Launches “Winner Stays,” Second Film for “Risk Everything” Football Campaign

Continuing in their innovative release surrounding the sport of football, Nike today debuts the second short film for their “Risk Everything” football campaign. The clip is titled “Winner Stays” and features a wide range of the biggest athletes in the sport. The likes of Cristiano Ronaldo, Neymar Jr. and Wayne Rooney, all Nike athletes, are back, and joined by a host of other football superstars and a few special guests.

The creative new film crafted in conjunction with Wieden + Kennedy, starts on a park with two teams challenging each other in a pick-up game where the winner stays on. In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills of some of the world’s greatest footballing talent. The full list of players featured in the film includes: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz.

“Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

stupid dope.
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crazyfirecrotch 25th-Apr-2014 04:12 pm (UTC)
i wear nothing but nike/jordan at the gym but learning that mj stingy as fuck with them tips is so off putting.
black_swan87 25th-Apr-2014 04:12 pm (UTC)
Jesu Cristiano>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>your faves
iamadrinker 25th-Apr-2014 04:14 pm (UTC)
I met him.... Omg....this may is going to be like 7 years ago.

Still the highlight of my life tbh
black_swan87 25th-Apr-2014 04:20 pm (UTC)
you've been blessed by the lord
seishin 25th-Apr-2014 07:54 pm (UTC)

Seeing him play twice in 2007 in Lisbon is still a life highlight, tbh.
some_unholy_war 25th-Apr-2014 04:26 pm (UTC)
mte! look at that body, look at those muscles. I'm weeping
yeats 25th-Apr-2014 04:29 pm (UTC)
jesu cristiano + san iker
camillesaens 25th-Apr-2014 07:04 pm (UTC)
biene 25th-Apr-2014 04:14 pm (UTC)
best part
doughnutholes 25th-Apr-2014 04:21 pm (UTC)
She'd gorgeous but I'm still surprised they've lasted this long.
soul_amazinn 25th-Apr-2014 04:26 pm (UTC)
Me too but I have a feeling they'll eventually marry.
biene 25th-Apr-2014 04:27 pm (UTC)
yeah at first i didn't thik they would last buthe seems to really adore her,i expect them to marry at some point
roguezombie 25th-Apr-2014 04:46 pm (UTC)
Me too. They've been together for four years now. I thought they wouldn't last two.
sky3205 25th-Apr-2014 10:33 pm (UTC)
same, I kinda hope they last
yeats 25th-Apr-2014 04:29 pm (UTC)
this is the part where i died.
winegums 25th-Apr-2014 04:51 pm (UTC)
lol that shit-eating grin of his

All those people who hated the fuck out of her when they were at the last World Cup must be seething now that these two are still together. (tbh even I'm surprised they lasted this long, but she spends time around his family and kid, it's not just a fling)
xliquidskiesx 25th-Apr-2014 05:09 pm (UTC)
i loved that part.
camillesaens 25th-Apr-2014 07:05 pm (UTC)
ughhhh have babies already
hypermuseic9 25th-Apr-2014 07:55 pm (UTC)
loved this part. so qt
paarycia 25th-Apr-2014 08:33 pm (UTC)
lol ikr
iamadrinker 25th-Apr-2014 04:19 pm (UTC)
This was a good ad.

I like zlatan thinks that zlatan should take it
fabouluz 25th-Apr-2014 04:19 pm (UTC)
The worst players on this ad. They couldn't get some actual talent???
doughnutholes 25th-Apr-2014 04:21 pm (UTC)
Who would you suggest then?
iamadrinker 25th-Apr-2014 04:56 pm (UTC)
Some flop from Liverpool probably lol
fabouluz 25th-Apr-2014 04:59 pm (UTC)
Suarez, Sturridge, Sterling, Gerrard
satellite__eyes 25th-Apr-2014 04:22 pm (UTC)
Image and video hosting by TinyPic
ndobler 25th-Apr-2014 04:24 pm (UTC)
biene 25th-Apr-2014 04:24 pm (UTC)
um excuse you,King Ronnie is in this ad
xliquidskiesx 25th-Apr-2014 04:44 pm (UTC)
lol stay bitter
bloolikejazz 25th-Apr-2014 05:03 pm (UTC)
satellite__eyes 25th-Apr-2014 04:21 pm (UTC)
That was awesome! Cannot waaaaaaaaaaaaait for the World Cup.

48 days left!
doughnutholes 25th-Apr-2014 04:22 pm (UTC)
I completely forgot it's this year. Need to find the hottest team to root for lol.

soul_amazinn 25th-Apr-2014 04:26 pm (UTC)
Gurl. Lol
spacebound09 25th-Apr-2014 04:22 pm (UTC)
not Nike's best, but it has some cute moments
black_swan87 25th-Apr-2014 04:25 pm (UTC)
the choices for this were odd tho, like i love tim but him over lloris or de gea? or pique over sergio ramos? i hope they throw a much of oney at bale and get him in one of these
satellite__eyes 25th-Apr-2014 04:25 pm (UTC)
OMFG I just saw the news that Tito has died. How horrible :(
knockelles 25th-Apr-2014 04:28 pm (UTC)
Fuck :(
biene 25th-Apr-2014 04:29 pm (UTC)
WHAT? i knew he was hospital but i never saw that is was serious
RIP Tito
biene 25th-Apr-2014 04:30 pm (UTC)
he was 45???no age to die :(
satellite__eyes 25th-Apr-2014 04:34 pm (UTC)
Yeah, I feel sick right now thinking about this. Sooooo fucking sad. Young kids too, I believe.
some_unholy_war 25th-Apr-2014 04:32 pm (UTC)
damn :( may he rest in peace
spacebound09 25th-Apr-2014 04:42 pm (UTC)
so sad. rip
kytefan 25th-Apr-2014 04:44 pm (UTC)
Wow. Not even an hour ago they were reporting that he was rushed to the hospital. May he rest in peace.
arcticmonkeys 25th-Apr-2014 04:57 pm (UTC)
untxi 25th-Apr-2014 04:59 pm (UTC)
yeah, came here to say this. kind of expected given all the recent news, but it's truly awful. :(
bloolikejazz 25th-Apr-2014 05:01 pm (UTC)
xliquidskiesx 25th-Apr-2014 05:12 pm (UTC)
:( R.I.P
reasontorhyme 25th-Apr-2014 04:27 pm (UTC)
I live for these commercials!

Prayer Circle/Círculo de Oração/Círculo de Oración for Brazil in every and all aspects though.
setembro 25th-Apr-2014 04:38 pm (UTC)
Yes, we need those prayers, girl
ellaellaeheheh 25th-Apr-2014 05:46 pm (UTC)
lets all pray I want my days off
callme_morbid 25th-Apr-2014 10:00 pm (UTC)
tbh all i care about it brazil rn.
vector_pole 25th-Apr-2014 04:27 pm (UTC)
Jesus Ronaldo is so hot.
fakevoices 25th-Apr-2014 04:32 pm (UTC)
loved the cristiano and irina part
liquidt1000 25th-Apr-2014 04:33 pm (UTC)
Ronaldo OMG
theshadowpuppet 25th-Apr-2014 04:33 pm (UTC)
gotze is with nike? that must be awkwards seeing as the entire german nt is sponsored by addidas.
biene 25th-Apr-2014 04:38 pm (UTC)
Ozil was with Nike for ages as well until he turned to Adidas last year.
Nike brought us some great ads with him
theshadowpuppet 25th-Apr-2014 04:42 pm (UTC)
Mesut's 'welcome to the addidas family' commercial is one of my favorites because it's so simple.
setembro 25th-Apr-2014 04:37 pm (UTC)
Tito Vilanova just died :(
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