Unless you live under a rock or hate wonderful things, you’ve probably seen Iggy Azalea’s video for her single “Fancy,” a spot-on, three-and-a-half minute homage to iconic ’90s film “Clueless.”
An important part of the video’s accuracy was the inclusion of Cher Horowitz’s all-important, wardrobe-organizing computer program which, it turns out, also included a product placement for e-commerce site Revolve Clothing (see below). It’s no coincidence, then, that Azalea has just been revealed as the site’s new campaign star.
The rapper follows in the footsteps of Emily Ratajowski as celebrity face of the brand, which Revolve will switch up every season, according to WWD. In Azalea, it sounds like the retailer is getting much more than just a model. She’ll be featured in online content on Revolve and Revolve will sell her tour merchandise and downloads of her forthcoming album, “The New Classic,” due out April 22.
It’s not the first time we’ve seen Azalea in a fashion context — she’s a front row regular at fashion week and has covered numerous fashion glossies — nor is it her first campaign. She starred in one for Levi’s and fronted Henry Holland’s eyewear campaign, both in 2012. If she continues to build on the fashion momentum she’s already created, they likely won’t be her last.
Australian rapper Iggy Azalea is set to release her debut album “The New Classic“, and gives up and coming musicians, like herself, some advice. Pre-order the album now here.
So what’s your plan for your appearance on Good Morning America on April 22?
It will be weird. I can guarantee you that. My approach that I’ve had this round for live performances on TV is to create vignettes of the ["Fancy"] video, because it’s something people can at least relate to visually. If they can’t sonically relate to the song, then what can be familiar to the person watching? So I think doing the vignette of the video for each performance is a cool way to do it. It gives them something to associate with. Like, “Remember this video you saw? Here it is live!” Plus people recognize Clueless, so that gives them another thing to hold on to.