Joy Bryant is adding her name to a growing list of models getting into the fashion design game. Basic Terrain, Joy’s joint venture with husband David Pope, is a collection inspired by Joy’s love for the outdoors. “Our idol brands are Patagonia, Capital and Best Made Co. If you took those three and put them in a blender, that’s Basic Terrain,” Bryant told WWD. This spring, the company is rolling out a few feminine pieces like a skirt and top, but the pre-fall capsule collection is mostly made up of slouchy, wrap-front cotton pants in a variety of colors. For fall, we can expect more fabrics made of fleece, leather, wool and techno fabrics.
While Basic Terrain is a small operation at the moment, Bryant is hoping that her star power will help get more eyes on the label and bodies in the clothes. What do you guys think?
looks like the stuff they both wear.