Alki David, CEO of FilmOn, stirred controversy when he announced his intention to resurrect the late Rehab star in the form of a hologram that would perform her hits with an orchestra at shows around the globe.
After the singer's father, Mitch Winehouse, called the proposal "utter rubbish," David backed down and scrapped the idea.
He told TV Mix, "Our London office was in negotiations with the managers of Amy's music and image to bring something the world craved — closeness with the beloved artist and her voice. But I have no desire to cause her family any duress, and have withdrawn all offers to the family to make this happen."
David is considering launching hologram tours with the likenesses of other stars, including Flo Rida, who is very much alive.