BBC Arts Launch (ft. Gemma Arterton)


Today Tony Hall unveiled a brand-new vision for BBC Arts putting the public in the front row of British culture. Arts will take centre-stage across the BBC with a new topical strand taking audiences to music and arts events across the UK; a new digital offering; closer engagement with artists and institutions; more distinctive arts content across all the BBC’s outlets; and stronger leadership for the arts. Speaking today Tony Hall said: “This is the strongest commitment to the arts we’ve made in a generation.  We’re the biggest arts broadcaster anywhere in the world – but our ambition is to be even better.

"I want BBC Arts – and BBC Music – to sit proudly alongside BBC News. The arts are for everyone – and, from now on, BBC Arts will be at the very heart of what we do.  We’ll be joining up arts on the BBC like never before – across television, radio and digital. And, we’ll be working more closely with our country’s great artists, performers and cultural institutions.”
The Director-General announced:

  • Strong, clear leadership for arts across the BBC with new internal appointments, along with a number of external advisory roles to allow leaders of the arts world to share their knowledge and insight with the BBC.

  • A new strand, BBC Arts at… gives viewers a front row seat at Britain’s best arts and music events, including collaborations and partnerships with Shakespeare’s Globe, Glyndebourne and the Hay Festival

  • Three big initiatives which will be part of a new digital push – arts on BBC iPlayer, more on offer at BBC Arts Online and - in partnership with Arts Council England - The Space. As well as ambitious archive plans

  • Working closely with some of the nation’s finest writers, artists and performers including Zaha Hadid, Simon Russell Beale, Gemma Arterton, Akram Khan, Tom Hollander, Sir Antonio Pappano, Michael Craig-Martin, Darcey Bussell, Antony Gormley, Max Richter, Sir Simon Rattle and many more

  • New landmark series commissioned in collaboration with a number of Britain’s leading cultural institutions including Tate, National Portrait Gallery, National Galleries of Scotland, Sadler’s Wells and The British Library  

  • Major drama and arts collaborations including a further three filmed adaptations of Shakespeare’s History plays for BBC Two from the team behind The Hollow Crown; and Dialogues, an exciting new initiative to showcase British writing talent on BBC Four

  • New commissions for young people and children including an animated music film for TV by Michael Morpurgo; a new collaboration with the Northern Ballet on a production of the Three Little Pigs for CBeebies; and an exciting observational documentary that lifts the lid on what it’s like to be a member of a working orchestra for BBC Three


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