Friday Box Office





Young-adult adaptation Divergent got off to a strong start yesterday, and is now on pace for an opening weekend north of $50 million.

If Divergent plays like The Hunger Games, it will wind up with around $52 million for the weekend. That seems likely, given the demographic breakdown: the movie attracted more men than expected (41 percent), and was split evenly between those over and under 25 years of age. Combine that with an "A" CinemaScore, and Divergent may not be as frontloaded as its genre and poor reviews suggested.

Meanwhile, Christian drama God's Not Dead is shaping up to be a surprise box office hit. Mr. Peabody & Sherman plummeted 50 percent to $2.7 million, and 300: Rise of An Empire rounded out the Top Five with $2.4 million (down 58 percent).

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What are you watching this weekend?
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