Jenna Dewan Tatum Says Your Beauty Can ‘Be Cruelty-Free’

Jenna Dewan Tatum, American actress, dancer and activist, has paired with The Humane Society of the United States to promote its “Be Cruelty Free” message on a billboard located near a busy shopping district in Los Angeles. The brunette beauty wants you to know that you can pamper yourself without harming animals in the process.

The Humane Cosmetics Act, legislation that would prohibit manufacturing or selling animal-tested cosmetics in the United States, has recently been introduced to lawmakers, and the new billboard featuring the 33 year-old vegan urges you to be mindful of the products you use and to take a stand against the testing of cosmetics on animals. Vice president of The HSUS’ Los Angeles office, Michelle Cho, said, “Jenna is living proof that one can be stunningly gorgeous choosing a cruelty free lifestyle, and have a killer look without having to kill.”

Rabbits, mice, rats, guinea pigs and other precious animals endure painful testing processes that can easily be avoided by the use of thousands of safe existing ingredients and non-animal safety tests for new ingredients, which can be cheaper, faster, more relevant to humans and more reliable at predicting safety. If you believe that beauty can be cruelty-free, please support legislation to end cosmetic testing on animals.