Lupita's lip balm sells out in 24 hours, becomes a social media sensation

It’s lip balm seen round the world.

When Oscar host Ellen Degeneres walked around with Pharrell’s famous hat to collect money for the pizza delivery man’s tip, big names like Harvey Weinstein, Brad Pitt and Kevin Spacey handed over some cash.

“Lupita’s lip balm! That’s worth something!” Degeneres said.

The moment sparked #LupitasLipBalm mania on social media. The hashtag trended, the exchange was turned into a gif, and fans were quick to figure out exactly what the 31-year-old actress gave DeGeneres.

As a result of the buzz, HydraQuench Moisture Replenishing Lip Balm “almost sold out across the country over night,” Clarins said in a release.

The French cosmetics brand has since restocked its online supply of the lip balm, which retails for $24.

“We ordered extra stock from Paris,” Clarins tweeted in response to a message that the product was sold out.

Since the Oscars, the company has updated its U.S. Twitter account bio to include a very important bit of information — it is the “#LupitasLipBalm maker.”

Academy Award winner Lupita Nyong'o, on the other hand, reached into her clutch and pulled out something else — a tube of HydraQuench Moisture Replenishing Lip Balm.


Just exercising the brand spanking new Lupita tag! Also, ha impact etc etc...