ONTD

8:18 am - 03/05/2014

CHER ASKS FANS TO PREMIERE MUSIC FROM HER NEW ALBUM...

SORRY I'M LATE

IN AN UNPRECEDENTED DECISION, CHER LLOYD ASKS FANS TO PREMIERE MUSIC FROM HER NEW ALBUM SORRY I’M LATE
IN CONJUNCTION WITH MTV “PIECES OF CHER” TO BE REVEALED THROUGH EXCLUSIVE TRACKS, BEHIND-THE-SCENES VIDEOS AND NEVER-BEFORE-SEEN ARTWORK
FULL ALBUM TO BE RELEASED ON MAY 27TH
NEW SINGLE “SIRENS” PREMIERES ON SIRIUS MARCH 14TH


March 05, 2014— New York, NY — Multi-platinum, British singer/songwriter, Cher Lloyd is empowering her fans—the “Brats”—by allowing them premiere music from her new album, Sorry I’m Late, May 27th on Epic Records. Lloyd has made the unprecedented decision to put the music in their hands first. This monumental move marks the first time in history that an artist has engaged her fan base to showcase new music before anybody else.

Here’s how the revolutionary campaign shakes down. In conjunction with MTV, one lucky “Brat”, as chosen by the star, will get the opportunity to unveil a new song and a piece of Lloyd’s album artwork via his or her social networks. Shortly after, the particular track goes live on MTV.com, and fans may submit their own videos for it as part of a week-long contest. The winning video will then be showcased on her official very MTV.com artist page. In addition, each winner will be awarded the opportunity to attend an exclusive, live MTV performance by Lloyd on album release day.

Moreover, her next single “Sirens” makes its debut at satellite radio on March 14. Sirius HITS 1 will debut the song over the course of a 24-hour takeover, playing it every hour on the hour. Following up last year’s hit “I Wish” [featuring T.I.], this latest single is a testament to Cher’s commitment to letting down her barriers and being more vulnerability with her songwriting. In addition, when fans pre-order for the album on March 17th they will get an immediate download of “Sirens”.

“What I love most about my fans is that they aren’t afraid to be vocal when they want new music from me, so I thought why not let them be the ones to leak it,” says Lloyd. “I make music for them so they should be in power.”

Inviting listeners deeper into her world, Lloyd recently wrapped a 4-part series entitled “Pieces of Cher” that will be showcased on www.cherlloyd.com in the weeks preceding the album’s release. The series opens up the doorway her life and allows fans unprecedented access. This is the chance to join Lloyd on her journey like never before.

She also joins good friend Demi Lovato for the Neon Lights arena tour starting March 18 in Kansas, MO. To make the jaunt even more special, she’s participating in MTV’s “Ultimate Fan Experience”, which will give one fan the opportunity to hang with Lloyd, Lovato, and Fifth Harmony at the Nashville gig on March 29.

Turns out Cher Lloyd isn’t late at all. It’s her time.

Source

She has a little more than two months to hype this album... I hope she doesn't flop :(
Would she be more successful if she rode One Direction's coattails ala Little Mix?


so_chic_doll 5th-Mar-2014 04:27 pm (UTC)
huh
leperheart 5th-Mar-2014 04:30 pm (UTC)
this post title is a LIE, i thought it was going to be about the one true only Cher not this impostor
sevenbeat 5th-Mar-2014 04:34 pm (UTC)
me 2.

this is obviously a trick so more people could comment!
liddlebins 5th-Mar-2014 06:53 pm (UTC)
ikr

shady behavior tbh. rude
nutmegdealer 5th-Mar-2014 04:35 pm (UTC)
seconded.
robotpotatoes 5th-Mar-2014 04:37 pm (UTC)
ngl, the pic used does look like cher in her 20s
rarkon 5th-Mar-2014 04:53 pm (UTC)
*in the 20s
arisma 5th-Mar-2014 04:38 pm (UTC)
MTE. There is one Cher and it is not this person.
frozenish 5th-Mar-2014 04:52 pm (UTC)
Seriously this is an outrage
robotpotatoes 5th-Mar-2014 04:36 pm (UTC)
omg wait im so confused - so she's giving one fan, the new album, to essentially leak?

and Bratz is a fitting name for her fans as per her style.
luannab 5th-Mar-2014 04:36 pm (UTC)
How and when has Little Mix ever ~ride One Direction's coattails~?
johnyoung524 5th-Mar-2014 04:38 pm (UTC)
mte Milk
flawed_x_design 6th-Mar-2014 09:58 am (UTC)
mte...quite the opposite at times?
demented_21 5th-Mar-2014 04:37 pm (UTC)
I do believe this girl has a last name. It's bad enough she's all over the Cher tumblr tag.
wowthatisminty 5th-Mar-2014 04:39 pm (UTC)
torture_tactics 5th-Mar-2014 04:44 pm (UTC)
SCREAMING
doughnutholes 5th-Mar-2014 04:49 pm (UTC)
This never gets old.
thirlwallz 5th-Mar-2014 04:55 pm (UTC)
lmao
blore 5th-Mar-2014 05:43 pm (UTC)
the younger one panting just kills me
bangorilla 5th-Mar-2014 06:36 pm (UTC)
DEAD
jeugd1 5th-Mar-2014 04:41 pm (UTC)
she's still trying??
12muses 5th-Mar-2014 04:42 pm (UTC)
no need for your shady note op.

cher didn't do well because she kept doing that weird thing where she filmed 2 mvs for each song and then worked with that becky g girl.

anyway, I'm excited <3

Edited at 2014-03-05 04:43 pm (UTC)
violetsapphire 5th-Mar-2014 04:45 pm (UTC)
I didn't get why they changed your Ur Love video and took out Mike Posner on the American Single.
gustavq 5th-Mar-2014 05:22 pm (UTC)
Becky G is so strong. She finished Jessie J's career as well!
longslowslide 6th-Mar-2014 03:24 am (UTC)
That song with Becky G was so bad. I Wish wasn't good either. She won't do well if she keeps putting out crap songs. Also her personality has changed a lot too, her interviews these days are really boring and lack the bratty personality that made her stand out.
torture_tactics 5th-Mar-2014 04:43 pm (UTC)
wtf is the wording on this article i have no idea what's going on
thirlwallz 5th-Mar-2014 04:53 pm (UTC)
rme @ your little note, OP
rosevael 5th-Mar-2014 05:21 pm (UTC)
OP, what is your icon from?
mangelalansbury 5th-Mar-2014 05:25 pm (UTC)
oh it's about trash cher not good cher
hitthoselightz 5th-Mar-2014 05:39 pm (UTC)
i hope this album is a bop
SLAY ME
beeach_comaaa 5th-Mar-2014 05:42 pm (UTC)
this is that UUURRRNNGGHHHHHHH song girl, right?
crackedbelljar 5th-Mar-2014 05:47 pm (UTC)
Shocked she's coming to Kansas City for her tour. NO one here is checking for her. I kind of want to go just to see if anyone shows up.
x_piemaker_x 5th-Mar-2014 05:55 pm (UTC)
urngh.

i want the album now.
liddlebins 5th-Mar-2014 06:34 pm (UTC)
this is not cher. this is cher lloyd

don't get it twisted, op.
bangorilla 5th-Mar-2014 06:37 pm (UTC)
why is she still doing this
she sounds terrible
humannatur3 5th-Mar-2014 11:50 pm (UTC)
i'm excited
flawed_x_design 6th-Mar-2014 10:07 am (UTC)
Well I'm looking forward to her album, I hope she does well tbh.
Not here for the Cher v LM tone in your note op. Sad.
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