If Twitter buzz was the sole indicator of Oscar night winners, then “12 Years of Slave” will be taking home Best Picture on Sunday, according to a new survey conducted exclusively for TheWrap.
Ahead of this weekend’s ceremony, global communications agency Way To Blue examined tweets referencing the nominees in the biggest Oscar categories from Feb. 21 to Feb. 27. They counted not only how many Twitter users were discussing each nominee, but who the public wants to win in each category — referred to below as “Desire To Win.”
Also gracing the stage with acceptance speech in hand would be Alfonso Cuaron as Best Director; “Dallas Buyers Club” would win both the Lead and Supporting Actor Academy Awards, and Cate Blanchett and Jennifer Lawrence would take the Lead Actress and Supporting Actress Academy Awards for “Blue Jasmine” and “American Hustle,” respectively.
For example, not only did “12 Years” score the highest volume of overall buzz (5,173 Twitter mentions), it also topped the Desire to Win ranking, scoring 1,932 mentions. Not all of them worked out so perfectly.