We've been wondering all weekend who was behind Dumb Starbucks: there was speculation it was Banksy, a rogue employee at Starbucks or comedian Nathan Fielder.
If you guessed it was Fielder of Comedy Central's "Nathan For You," turns out you were right. Fielder showed up at a press conference being held this afternoon at the Los Feliz location to out himself. Reporters asked him why he was doing this and the comedian answered: "the American dream." He also clarified that he does not believe Starbucks is dumb, "I like Starbucks. I appreciate everything they do."
Fielder has a reputation for doing stunts kind of like this. (Once he had a gas station offer a massive rebate for gas, except that customers had to go to the top of a mountain to get it.)
Fielder announced that he planned to open up a second location in Brooklyn and keep expanding indefinitely: "This one really caught on so I'm just going to ride it out."
He might run into some problems: if not from lawyers then from the health department. Just before the press conference, the Dumb Starbucks announced that county workers had paid them a visit and they would not be serving coffee for now.
I am not at all surprised - he is so deadpan and ridiculous. I love it.