Bruno Mars in the Halftime Show also set a new high, with 115.3 million viewers (versus 114.0 million for previous champ Madonna in 2012 and 110.8 million for Beyonce in 2013).
According to the time zone adjusted ratings, the Seattle Seahawks landslide victory over the Denver Broncos on Super Bowl XLVIII reached a whopping 111.5 million viewers from 6:33-10 p.m. ET.
And this is now the most-watched Super Bowl and most-watched program of any kind in U.S. TV history.
The prior high was 111.3 million viewers for The Super Bowl in 2012. Last year’s match-up, the Baltimore Ravens vs. the San Francisco 49ers, did not benefit by the temporary power outage and ended up at 108.4 million.
Social media was ablaze before, during and after Super Bowl XLVIII with 25.3 million total tweets composed by 5.6 million authors. The most active moments during the game were Percy Harvin’s kickoff return for a touchdown to start the second half (429,000 tweets), the conclusion of the Bruno Mars/Red Hot Chili Peppers halftime performance (424,000) and MVP Malcolm Smith’s interception return for a touchdown (300,000). Following the game, activity about the Super Bowl peaked at over 500,000 tweets shortly after 10:00 PM ET.