Halftime Brings a Much-Anticipated ‘Seinfeld’ Reunion

The cast of “Seinfeld” – a couple of cast members, anyway — really did get together for a reunion on Sunday night, at the start of halftime in the Super Bowl.

But only the short version of the reunion was on television. The rest — perhaps five minutes’ worth – is posted online as part of Jerry Seinfeld’s web series, “Comedians in Cars Getting Coffee.”

The vignette features a conversation over coffee in the familiar setting of Tom’s Restaurant between Jason Alexander as George Costanza and Mr. Seinfeld as fictional Jerry (with a special guest appearance by Wayne Knight as Newman). The long form popped up on the Sony-owned website Crackle immediately after the 90-second version was introduced by the Fox broadcast team at the break of the game on Sunday.

As he promised in a radio appearance last week, Mr. Seinfeld, with the help of his “Seinfeld” co-creator, Larry David, produced a special “Seinfeld” attraction, reaching back into the past for some new comedy from some of the most iconic characters in the history of television. Mr. Seinfeld and Mr. David wrote the segment and Mr. David directed it.

In a statement released after the segment appeared on Fox Sunday, Mr. Seinfeld said: “Fox approached Larry and me about doing some kind of ‘Seinfeld’ reunion for the halftime broadcast because of the New York connection. So we thought throwing Jerry, George and Newman into a ‘Comedians in Cars Getting Coffee’ was a fun way to do it. Larry and I wrote the script in one sitting, just like old times, and working with him, Jason and Wayne was a total blast, as it always was.”

The Super Bowl promotion was not a commercial, as Mr. Seinfeld also promised, because neither he nor Sony Entertainment, which owns the Crackle site, paid for the “Seinfeld” presence during the game. Fox was looking for an entertainment feature to lead into its halftime coverage and contacted Mr. Seinfeld.

Mr. Seinfeld has been building a substantial audience (more than 25 million views in a recent count) for “Comedians in Cars Getting Coffee,” and the series has featured guests like Jay Leno, David Letterman, Tina Fey and Louis C. K. But those are real comedians, not comic characters. And those editions are not scripted, as this one was.

But maybe the reunion of “Seinfeld” characters will open a door to other visits by fictional comic characters. The casts of both “Friends” and “Frasier,” for example, are already closely associated with coffee.

Source | Vid Source