Mila Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam's new Make History multi-media brand campaign that will reach more than 100 markets worldwide.
Make History is the first-ever global marketing campaign for the iconic American brand, which dates back to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand's largest markets, including Australia, the U.S. and Germany.
Says Kevin George, "Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn't be happier to have her join the Jim Beam family."
The Make History campaign will premiere a new television commercial in Australia featuring Kunis in March and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam's website, Facebook and Twitter.
Says Kunis: "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."