How did 'Looking' end up doing in the ratings?



Looking, the comedy about gay men living in San Francisco, saw a soft launch with 338,000 viewers during its premiere episode, before going on to gross 606,000 viewers with encores.

The time slot debut gives a viewership of less than half of Girls (its lead-in), but one comparable with recent comedy launches on the network. Girls averaged 799,000 viewers in its second Sunday and third episode of the season, down 300,000 from last week's series high. (OP: the series premier of "Girls" had 870k viewers)

Girls, already renewed for its fourth season, remains a big time-shifting player. The premiere has already exceeded 3 million viewers. Last season saw an average 5 million weekly viewers tuning in across platforms. The same week saw True Detective average 1.67 million viewers during its second episode, down from the premiere's 2.3 million viewers -- a three-year high for an HBO launch.

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Will HBO kill this like they did Enlightened, or will they keep it alive for the sake of the pink dollar?