Aerie Launches #AerieREAL on Good Morning America

Aerie takes a bold stance this Spring 2014 by announcing the launch of its "aerie Real" campaign, featuring models of all sizes in unretouched photos. The models show the latest collection of aerie bras, undies and apparel, all while demonstrating that being real and natural is truly sexy and individual differences contribute to a woman's unique identity and beauty.

The #aerieReal movement is an important benchmark in the evolution of the aerie brand, which has always celebrated its customers' unique spirit and optimism. By challenging supermodel standards, aerie is poised to spark a conversation with consumers about the true meaning of beauty.

thoughts? it's a positive step
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