ONTD

12:10 am - 01/15/2014

Shots Fired: The Originals vs. Pretty Little Liars

THE-ORIGINALS-PLL

The CW is having some bold fun with ABC Family with an ad that urges Pretty Little Liars fans to change the channel. The broadcast network is launching a commercial for its freshman vampire drama The Originals that mocks cable rival PLL — and the ad will actually air during the ABC Family series.

The promo makes pointed references to viewers getting weary of “A.” The ad suggests fed-up fans change over to The CW’s The Originals for some sultry vampire action instead. It’s a marketing tactic that The CW has never attempted before (in fact, while ads for shows sometimes run on rival programs, we’re not sure we’ve ever heard of one that also suggested fans switch channels).

The CW is placing the ad on the ABC Family drama by circumventing the Disney-owned channel’s advertising department and instead purchasing ad time locally from major cable and satellite providers that transmit the show. The promo will air during Tuesday night’s episode of PLL as The CW’s Originals returns to new episodes this week during their mutual 8 p.m. time slot.

Pretty Little Liars responded [back]! The ABC Fam show gave a response that’s perhaps appropriate for being attacked by a vampire drama. And we’re told its #liarsunite hashtag is now trending:



tl;dr = The CW aired an ad during PLL saying that if fans were tired of the "A" drama, to switch over and watch The Originals. PLL fired back on Twitter telling TO to bite them.

View the video at the source
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bent_ley 15th-Jan-2014 06:40 am (UTC)
poop i forgot about PLL tonight
williammiller 15th-Jan-2014 07:01 am (UTC)
It was boring.

But, we did see Mr. Fitz make that creepy staring face and we learn something ~scandalous~ about Hanna.
bent_ley 15th-Jan-2014 07:11 am (UTC)
what did we learn? full spoliers plz
boundarybreaks 15th-Jan-2014 07:24 am (UTC)
The Hanna thing irritated me. It was just another thing taken from the books and slightly changed.
astrofisica 15th-Jan-2014 06:40 am (UTC)
But why?
hope120 15th-Jan-2014 06:40 am (UTC)
did the ad air on ABC Family? How on Earth was it approved?
punx 15th-Jan-2014 06:42 am (UTC)
The CW is placing the ad on the ABC Family drama by circumventing the Disney-owned channel’s advertising department and instead purchasing ad time locally from major cable and satellite providers that transmit the show.
hope120 15th-Jan-2014 06:45 am (UTC)
ah i'm embarrassed it's past my bedtime.
tulipinacup 15th-Jan-2014 06:42 am (UTC)
yep! article says "The CW is placing the ad on the ABC Family drama by circumventing the Disney-owned channel’s advertising department and instead purchasing ad time locally from major cable and satellite providers that transmit the show."

ouch
_spiderwebs 15th-Jan-2014 06:43 am (UTC)
you kind of have to read between the lines, because obvs ABC Family would never air it on their own. Instead they purchased ad space through cable/satellite providers to show during that time. I think its how like networks will give x amount of commercials to the cable companies to fill with their own shit that people pay them to air
prophecypro 15th-Jan-2014 06:54 am (UTC)
I've seen a couple of CW shows get advertised on ESPN, so I guess they can kinda throw them in there.
scriptedending 15th-Jan-2014 06:41 am (UTC)
I think this is funny, but I don't watch either show.
punx 15th-Jan-2014 06:41 am (UTC)
LOVE IT
snowweisz 15th-Jan-2014 06:41 am (UTC)
lol why would ABC fam sell them that ad time?
punx 15th-Jan-2014 06:42 am (UTC)
The CW is placing the ad on the ABC Family drama by circumventing the Disney-owned channel’s advertising department and instead purchasing ad time locally from major cable and satellite providers that transmit the show.
snowweisz 15th-Jan-2014 06:52 am (UTC)
lmao ty
punx 15th-Jan-2014 06:42 am (UTC)
The CW is placing the ad on the ABC Family drama by circumventing the Disney-owned channel’s advertising department and instead purchasing ad time locally from major cable and satellite providers that transmit the show.
_spiderwebs 15th-Jan-2014 06:44 am (UTC)
lmao love you in this post, I think I might need to go back and BOLD that part of the article
democralypse 15th-Jan-2014 07:01 am (UTC)
ty for your community service.
abbie 15th-Jan-2014 06:43 am (UTC)
yes fight for that 1.0 rating
aaameeting 15th-Jan-2014 06:44 am (UTC)
It is sad that we are glamorizing "liars"

It is also sad that we are glamorizing child porn on Shameless!
barelyreal 15th-Jan-2014 07:11 pm (UTC)
Child porn on Shameless? What?
cleopatrick93 15th-Jan-2014 06:44 am (UTC)
I might catch up with PLL just cuz i'm out of new shows to watch
_spiderwebs 15th-Jan-2014 06:46 am (UTC)
this season is better than last, imo
aaameeting 15th-Jan-2014 06:50 am (UTC)
Are they still looking for A?

If so, count me out. They should have solved that ish during the season 1 finale.

blacktinbox 15th-Jan-2014 06:52 am (UTC)
Get into Twisted also on ABC Family. It comes back Tuesday, February 11th at 9pm
brokencrowns 15th-Jan-2014 06:45 am (UTC)
sethfanciesjake 15th-Jan-2014 06:53 am (UTC)
Haha for real. I'm getting tired of both shows this season, tbh.
babycnessa 15th-Jan-2014 06:46 am (UTC)
Aren't both shows produced by the same company?
_spiderwebs 15th-Jan-2014 06:51 am (UTC)
I think CW is owned by CBS/Warner Brother's, and ABC Fam is Disney corp.
babycnessa 15th-Jan-2014 07:01 am (UTC)
Found it! They are both produced by Alloy Entertainment. http://en.wikipedia.org/wiki/Alloy_Entertainment
myhipusername 15th-Jan-2014 07:30 am (UTC)
i hate cbs which would make me hate warner brothers
neverhft 15th-Jan-2014 06:47 am (UTC)
What is this...the blind fighting the crippled tbh...

xtumblingdicex 15th-Jan-2014 12:36 pm (UTC)
Lol perf description and gif
6tormy 15th-Jan-2014 01:30 pm (UTC)
She must be such a hoot irl.
notoriousreign 15th-Jan-2014 08:04 pm (UTC)
That's a perfect description for it tbh.
dropdeadpirate 15th-Jan-2014 06:48 am (UTC)
pll has gotten stale, TO feels tryhard to me.
creative_candy 15th-Jan-2014 10:03 am (UTC)
omg icon love
nineteensix196 15th-Jan-2014 06:48 am (UTC)
I love them both, but PLL > The Originals. I'm more scared of A than Klaus tbh.
francesbcobain 15th-Jan-2014 11:47 am (UTC)
ia about A. Klaus will just kill you. A will torment the fuck out of you and get your mom arrested for murder.
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