Olsens cast 65-year-old model for The Row look book

'I’d be lying to say I love all my wrinkles': Meet the 65-year-old model who stars in the Olsen twins' latest fashion campaign

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Mary-Kate and Ashley Olsen have cast a 65-year-old model in the latest look book for their high-end fashion line The Row. Cosmetic entrepreneur Linda Rodin models the twins’ pre-fall 2014 collection alongside Ursula Wallis and Esther de Jong.

It is notable that the child stars-turned-fashion designers, both 27, have shunned fashion industry tradition of hiring teenage models, and instead cast subjects who are well into their adulthood.

Ms Rodin in particular was thrilled to have been chosen. She said of her casting in an interview with ELLE.com: ‘They called me to come in for a go-see and I thought, “Oh my God! A go-see!” I tried on about six outfits. They called me back and said, “We’d love you to do it.”’

Ms Rodin observed that the Olsen twins have had an older demographic in mind for their collection – which features sumptuous, sophisticated overcoats and tailored separates – from the very start.

‘They really know exactly what they want,’ she said of the sisters. ‘They had beautiful mood boards that had older women on them and I saw exactly what they were thinking.’

Of the resulting photos Ms Rodin told the magazine: ‘I’d be lying to say I love all my wrinkles, but going into it I knew what they wanted. . . The confidence they gave me was really crucial. I loved that I was respected for who I am.’

Ms Rodin, a former model and Harper’s Bazaar fashion editor, now operates a namesake beauty brand that produces the cult ‘Olio Lusso’ range of facial products. Through starring roles in ad campaigns for Karen Walker and multiple features on the fashion blog Advanced Style, she has drawn widespread admiration for her immaculate style as well as her line of natural cosmetics.

‘No one ever looked at me when I was 25! It's a riot, but you don't take it that seriously,’ she recently told the Wall Street Journal of being spotted by fans on the street. ‘I am proud of myself. How many times did I have ideas that I never did anything with? And this, I did.’ she added.

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Cosmetic entrepreneur: Ms Rodin is known for her namesake cosmetic line which produces the 'Olio Lusso' range of products

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Advanced style: Ms Rodin's beauty products are all-natural and sell at internationally-renowned retailers including Barneys and Colette

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Back on the runway: Ms de Jong, who was a popular model in the early 2000s, has recently begun working again and was featured in the fall 2013 Prada show

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Dark beauty: Another model, Ursula Wallis (whose agency prefers her age to remain unknown) is featured as well.

More pics at the SOURCE

Has anyone ever tried those cosmetics, ONTD? Not ready for Advanced Style myself, I'm just chilling in my sweats and wondering about ONTD's demographic structure... Bowing to you fierce and flawless seniors!