6:51 pm - 01/06/2014

Stephen Colbert films Superbowl commercial for Wonderful Pistachios

Wonderful Pistachios announced today that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," will star in two Super Bowl spots for the nation's leading pistachio grower. This will be Wonderful Pistachios' second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Mr. Colbert under the campaign theme, "Get Crackin', America."

"Since I was a child, I've dreamed of working with America's premier nut company," said Mr. Colbert. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

As part of the full-year agreement, Mr. Colbert and Wonderful Pistachios' in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the "Get Crackin', America" rallying cry. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.

"Last year's Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."


my babe is gonna be in the superbowl!!!
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scriptedending 7th-Jan-2014 12:01 am (UTC)
love pistachios and Colbert, I have no complaints.
grammaire 7th-Jan-2014 12:03 am (UTC)
I would kill a man for some spumoni ice cream right now.
scriptedending 7th-Jan-2014 12:06 am (UTC)
I wondered why you couldn't just head to the grocery store instead of committing homicide, so I looked it up - that sounds interesting. I've never had it before.
almondcroissant 7th-Jan-2014 12:04 am (UTC)
I love him
duckyduck92 7th-Jan-2014 12:07 am (UTC)
I wonder if this will be the new doritos on his show.
hormoaning 7th-Jan-2014 12:11 am (UTC)
gOD i hope so
ezzykoenig 7th-Jan-2014 12:13 am (UTC)
this was beautiful
aprilbegins 7th-Jan-2014 12:15 am (UTC)
I wish he were sponsoring something again at the Olympics this year; the speed skating saga was amazing
milkradio 7th-Jan-2014 01:06 am (UTC)
lmfaooo i love him so much
yonosoyunaperra 7th-Jan-2014 12:08 am (UTC)
damn i love pistachios

i'm gonna have some right now
zyuranger 7th-Jan-2014 12:10 am (UTC)
I love pistachios, but I have a hard time stopping when I open a bag.
thesilverymoon 7th-Jan-2014 12:45 am (UTC)
lmao same. I just polished off a nice big bag not 15 minutes ago. It was delicious.
gl0ry_fadesx 7th-Jan-2014 12:55 am (UTC)
oh god, me too
complisult 7th-Jan-2014 01:52 am (UTC)
The only thing that keeps me from subsisting on a pistachio-only diet is how expensive they are.
wauwy 7th-Jan-2014 12:10 am (UTC)
pistachios are delicious, tying cashews for the nut crown imo
hormoaning 7th-Jan-2014 12:11 am (UTC)
crazyfirecrotch 7th-Jan-2014 12:12 am (UTC)
bruno mars and the 49ers at the super bowl this year. meh
aprilbegins 7th-Jan-2014 12:13 am (UTC)
I agree 50%!!
theblackwidow 7th-Jan-2014 01:55 am (UTC)
lumosofmylife 7th-Jan-2014 12:12 am (UTC)
Thank god it's not Miley.
aprilbegins 7th-Jan-2014 12:12 am (UTC)
I deeply love Stephen and his alter ego Stephen
sallgoodman 7th-Jan-2014 12:13 am (UTC)
Overrated pistachios. Other brands do it better
dangerbuffalo 7th-Jan-2014 12:14 am (UTC)
Costoc/Kirkland are the best for your money
dangerbuffalo 7th-Jan-2014 12:13 am (UTC)
These commercials are always so simple and cute.

Pistachios always make me think of my dad on an ambien trip cracking pistachios into all hours of the night, me waking up going to the kitchen and seeing this massive pile of shells and nuts with my dad passed out sitting on a stool in the kitchen.
vonlisbon 7th-Jan-2014 01:21 am (UTC)
Man, Ambien is like acid for suburban parents. My dad did crazy shit like that when he was on Ambien but it was always so harmless, like spending half the night looking up GPS coordinates or watching Sunrise Earth and scribbling incoherent notes.
chibongo 7th-Jan-2014 02:16 am (UTC)
I stopped taking Ambien after it made me SLEEP DRIVE.

So fucking scary. I'm glad I didn't hurt anyone or myself.
Before that incident, I would wake up and have a clean kitchen (when it was filthy the night before and I lived by myself), make phone calls that I did not remember or I would order expensive dog food from amazon.
vehiclesshockme 7th-Jan-2014 12:13 am (UTC)
Mmm pistachios.

I love that whenever I'm watching American Horror Story they're like, "Brought to you with limited interruption by..." [scary mysterious voice] "...PISTACHIOS">
vanishingbee 7th-Jan-2014 12:16 am (UTC)
I feel like it says something about megacompanies that a pistachios company can afford a superbowl commercial

and that something is fuck yeah colbert during the superbowl
dangerbuffalo 7th-Jan-2014 12:21 am (UTC)
I did not think about it that way but yeah a little yikes there...
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