Microsoft and Sony both debut sexist ads for PS4 and Xbox One

Microsoft put together an online letter template to help men ask their significant others for Xbox One consoles — either as a holiday gift or requesting permission to get the system for the household.

The ad tries to be cute with the thinking an "explanation (and a little sucking up)" will get the woman to budge. But some see the effort as sexist and enforcing gender stereotypes. The letter, which can be personalized and shared via social media or email, lists various reasons why the console would benefit "you and me — together and apart, but mostly together."

According to a recent study, nearly half of gamers are women, but they are often made to feel like the minority.

Although some Twitter users had strong reactions to the ad, others called in "clever" and "tongue in cheek."

Microsoft has not yet responded to our request for comment.

UPDATE; 11/27/13: 5:00 p.m. ET: A Microsoft spokesperson sent along the following comment regarding the controversy: “The letter is fully customizable and we meant no offense, but understand how the defaults could be perceived. We’re making changes to the letter defaults and apologize for the oversight.” The company has since made a few changes to the text, updating phrases such as "you'd rather knit" to "you'd rather do your taxes early."


Also Sony France posted this pic today on their Twitter:

Translation: "Kiss your girlfriend one last time" #YeahYeahLoveyou #IllCallYou #GetsOutOnNov29

ETA: Sony France just put out a "Kiss your boyfriend one last time" pic. Nice PR Sony, but you're still transparent af.

Sources : 1 ı 2

Guess I'll stick to my PS3 then