His film The Lone Ranger cost $225 million to make, but made a disappointing $19.5 million during it's opening weekend. Making matters worse, critics have also failed to embrace the movie. But the film's star Johnny Depp says he doesn't care what the naysayers think as long as his own children enjoyed the Disney film.
Speaking ahead of the film's German premiere in Berlin, Depp told journalists he was not bothered by criticism from back home.
'To be quite honest I couldn't give a rats ass about U.S. journalists' opinions,' he said. 'What I do care about is my kids' opinions and they loved it, they loved the ride and maybe they are biased, slightly, but for all purposes my kids were able to forget that it was Daddy five or ten minutes into the film and they enjoyed the ride. The ride itself is incredible and unique, this film, so yeah I trust my kids' opinions more than the US critics.'
When the western television series The Lone Ranger first rode into U.S. homes in 1949, the masked man was the dashing, charming hero and the Native American Tonto his loyal sidekick.
But in Disney's new remake of the series, it is Tonto who takes centre stage.
Played by Depp with the same offbeat charm as his Captain Jack Sparrow in the Pirates of the Caribbean franchise, Tonto is the brains of the operation.
In an opening sequence - a breakneck fight scene on a runaway train - Tonto directs an escape from outlaws while a mask-less Lone Ranger, played by Armie Hammer, is the naive one, unsure at the outset that he was even in danger.
But critics have not embraced the movie, which performed below expectations its opening weekend in the US in early July, raising the possibility that the movie could saddle the media giant with a loss on the film.
The film, which cost an estimated $225 million to produce, wrangled just 19.5 million dollars in tickets sales in its first two full days at U.S. and Canadian movie theatres.
The film's poor opening is a black eye for producer Jerry Bruckheimer, director Gore Verbinski and star Depp, the trio behind Disney's ultra-successful Pirates of the Caribbean series.
In the movie, audiences see through Tonto's eyes how former lawman John Reid, the Lone Ranger came to fight injustice in the Old West.
Some critics have said Depp's portrayal of Tonto, is too similar to Jack Sparrow, the character Depp made famous in the Pirates of the Caribbean.
Depp said he felt the two characters were fundamentally different but admitted that it would be natural for some similarities could creep through.
'I suppose if you saw or you felt Jack Sparrow in there, here's the thing that people forget, I guess. It's the same entity, it all comes from my unfortunate brain so if you see or recognise something of Jack Sparrow then I think what you're seeing is me. I mean all the characters, there's something of course in there, the basis of those characters is me, the truth it comes from me so no I didn't feel like Tonto, I thought that Tonto was the polar opposite of Jack Sparrow,' he said.
Fans of the The Lone Ranger series, which first appeared on radio in 1933, can be assured that its core elements remain. Audiences will see a man in a white hat and mask who believes in justice, a horse named Silver and the trademark silver bullets.
Its famous theme, Rosin's William Tell overture, makes its way in to the film and Tonto continues to affectionately refer to the Lone Ranger as 'kemo sabe.'
Producer Jerry Bruckheimer was confident that European audiences would take to the characters.
'I think we all want somebody to ride in on a white horse and a white hat and save us from things we don't want to deal with. I think everybody wants that kind of feeling when somebody takes the pressure off you, rights the wrongs that have been done to you and that's the Lone Ranger and Tonto and that's what they do,' Bruckheimer told journalists in Berlin.
An entire Old West town was built in which to shoot the film, along with a 200-foot long train tunnel, two 250-ton trains and miles of track.
And the actors, excluding Depp, were sent on what they called 'Cowboy Camp' to prepare them for their roles in the wild west.
'They basically loaded up all the actors into a van and drove us out to a horse ranch in the middle of nowhere in New Mexico, kicked us out and said, we'll pick you up when you guys are cowboys. We just got the shit kicked out of us, and they made fun of us and it was gruelling and we had blisters but it really turned us all into cowboys, and they taught us to ride, taught us to throw lassos, taught us to work with bull whips, the gun stuff. It was just a lot of older skills that now aren't very applicable. I can't really break a horse out in LA traffic but it was still fun to do at the time,' said Armie Hammer.
And with just hours to go before hitting the red carpet in the German capital, Depp was also keen to impress the locals, bashing out his few basic German sentences which included 'I am a water melon' and 'I need a monkey'.
'That's a tough one to get over, that one, if someone says they need a monkey, they need a monkey, a lot of thought in there,' said Depp, always keen to entertain.
'The Lone Ranger' hits German cinemas on August 8.
Looks like cherrivalance was right, and it took all of two weeks for him to do it.
I hope it flops in Europe too, tbh.