Attention-Grabbing, Viral Music Videos: Miley Cyrus Is Right, 'We Can't Stop'
I guess that’s why they say there is no such thing as bad press.
Everyone seems to be making fun of Miley Cyrus these days. The release of the twenty-year-old’s latest single has received a disproportionate amount of the coverage: The eccentric nature of the music video that accompanies it has been described as “shocking,” “bizarre” and “ controversial.” But as she rises to the top of pretty much every social network, it’s Cyrus who has the last laugh.
First of all, whether it is due to the nature of the coverage or not, everyone wants to see the video. Cyrus is currently the most played artist on video streaming service Vevo, racking up close to 30 million spins just in the past week. And while more than 350,000 likes on the YouTube link are contrasted with close to 300,000 dislikes, the play count for “We Can’t Stop” through the network this week (8.4 million) ranks it at number one, ahead of YouTube staple “Gangnam Style” and Robin Thicke’s “Blurred Lines.”
(Note: Thicke has also seen his fair share of negative press for the less than subtle sexual innuendo and scantily clad models featured in his latest video, but the track still found its way to the top of the Billboard Hot 100 and UK Singles charts.)
What is more, the attention surrounding Cyrus goes beyond the music video itself. She jumped from being the fourth most popular artist on Instagram in terms of new followers one week, to number one the next, snagging close to 6% of the total number of new follows. She just snuck past Macklemore to be the second most viewed artist on Wikipedia with more 350,000 views in just seven days. She added close to half a million new followers on Twitter this month, a 170% increase from the previous, and counts more than 2 million mentions during that time, which is second only to Justin Bieber. All told, Cyrus jumped 22 spots on the Social 50 chart, landing at number 10.
So while Cyrus might be stepping on a few toes transforming from teen pop princess to twerking twenties sensation, it seems she’s got the right idea. Good or bad, attention-grabbing stunts and viral videos is what ensures that we can’t stop, and we won’t stop.