‘Here Comes Honey Boo Boo’ season premiere to offer ‘Watch & Sniff’ cards

TLC is distributing 10 million scratch-and-sniff cards that will replicate aromas from the show starring Alana Thompson, Mama June and the rest of the gang.

Reality television just got a little too real.
The July 17 premiere of the new season of “Here Comes Honey Boo Boo” will allow viewers to experience the “diverse and fragrant” smells of 7-year-old Alana Thompson and her eccentric clan in all their glory in an unusual gimmick.

With a gimmick called TLC is dubbing “Watch & Sniff” technology, fans will gain new an appreciation for a show on which matriarch “Mama” June once boasted that “farting 12-15 times a day you can lose a lot of weight.”

Ten million Watch & Sniff cards featuring six scents will run in People and US Weekly magazines early next month. Each scented patch features a number alerting viewers when to scratch to match up to the action on screen.

"We couldn't think of a more fitting way to kick off the new season than with two Watch 'n Sniff episodes," TLC general manager, Amy Winter, said in a statement. "The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one."

Cards will also be available at select Time Warner Cable retail stores nationwide.

The season premiere of “Here Comes Honey Boo Boo” will air on TLC on July 17th at 9 p.m.

Now you can smell how beautimous we are. Be sure to go and buy your issue of People or US Weekly to join in on the fun!