Beyoncé in H&M Summer Collection 2013 - Behind The Scenes

The short film (aka music video) shows the sheer size of the team working on the shoot - and gives an insight into the complex set production and last-minute push to get everything ready in time ("I have to learn the choreography in five minutes," says Beyoncé).

"It's incredibly unique to have Beyoncé for a campaign. It doesn't get bigger than that. Of course we have to do something which excites her as well as us," explained Donald Schneider, H&M creative director. "We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water - to create drama and make something just visually stunning."



"She's excited about it and seems really happy. It's kind of a magic moment for all of us," said Schneider. "I don't think fashion has ever been shown this way."

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"Standing on the Sun" has grown so much, I'm starting to like it better than Grown Woman. My friends and I have decided to imitate this video during our Memorial Day weekend beach trip. 
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