In a new campaign with Dove “Men+Care” NBA champion Miami Heat guard Dwayne Wade has teamed up with the brand to show how important fatherhood is to his life. The NBA baller is a spokesman for the NEW “Real Moments” campaign. Its the most adorable thing ever, which highlights experiences from his life as an athlete and how they translate into fathering.
Rob Candelino, Vice President for Unilever Skincare, spoke D-Wade’s praises saying:
“This year during the tournament Dove® Men+Care™ will showcase moments in men’s lives that really matter. When fans learn that playing ‘Defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first.”
“The real moments in my Dove® Men+Care™ campaign capture the joy and excitement my boys and I feel when we are all together. Being a father is the most rewarding aspect of my life and my children teach me, just as much as I teach them.”