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4:54 pm - 02/25/2013

Audrey Hepburn Stars in New Chocolate Ad


Audrey Hepburn is set to take our screens by storm once again this weekend, over fifty years after her heyday, in a new chocolate advert.

Cinema's finest star is brought back to life thanks to clever use of computer generated imagery in the new commercial from Galaxy.

The clip will debut this Sunday during ITV's Mr Selfridge and is set during the 1950s on Italy’s Amalfi Coast, conjuring up hints of Hepburn's classic movie roles - including 1953's Roman Holiday, for which she won an Oscar.

The ad uses the soundtrack Moon River, the Academy Award-winning song written for the actress and first performed in Breakfast at Tiffany’s. It also features a custom-made vintage polka dot dress.

source 1, 2

Edit: from a different article
This time, Hepburn’s sons, who control her estate, authorised the use of her image, for which they will have received a fee. Sean Ferrer and Luca Dotti say their mother would be “proud” of her new role, adding in a press release that she “often spoke about her love of chocolate and how it lifted her spirit”.
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ohyoudo 25th-Feb-2013 11:14 pm (UTC)
Looks like an alien.


I'm always sort of creeped out by things like this tbh. I guess whoever approves these things to get done are the family of the decesed (in this case Hepburn), but still. It feels weird. I don't know how to explain why, it just does.
maebytonight 25th-Feb-2013 11:15 pm (UTC)
I'm uncomfortable with the fact that someone's likeness can be used after their death, even if in this particular case her children approved it.
_underwhelmed 25th-Feb-2013 11:41 pm (UTC)
yeah ia, doesn't seem right. hopefully they did something nice with the money and donated it :\
milly 26th-Feb-2013 01:45 am (UTC)
They probably donated it to a car dealer in exchange for a new convertible, tbh.
nice_vibe 25th-Feb-2013 11:15 pm (UTC)
This shit is creepy. And Audrey Hepburn worship is so tacky.
plugmebaby 25th-Feb-2013 11:19 pm (UTC)
why is it tacky?
xpirate_queenx 25th-Feb-2013 11:25 pm (UTC)
Because so many people see (or at least, see the poster for) Breakfast at Tiffany's and declare it the best movie ever and want to emulate Holly Golightly and don't really realize what that means. They confuse Audrey for the character that she played without ever researching the woman herself.
pickledprose 25th-Feb-2013 11:15 pm (UTC)
uncanny valley. dnw dnw dnww
x_girl_wonder_x 25th-Feb-2013 11:16 pm (UTC)
Welp, that was creepy.
malarkiness 25th-Feb-2013 11:16 pm (UTC)
I'm creeped out but I can't put my finger on why.
ohyoudo 25th-Feb-2013 11:16 pm (UTC)
can this turn into a creepy post pls pls??
hellomeru 25th-Feb-2013 11:19 pm (UTC)
uncanny valley [7000000000]
crucified 25th-Feb-2013 11:20 pm (UTC)
That was strange.
antumbral 25th-Feb-2013 11:21 pm (UTC)
This is SO CREEPY. I adore Audrey, but the idea of using a person's image to advertise when the person never agreed to make the commercials creeps me the fuck out. I don't care if her estate agreed, it still feels really invasive to me.
searingidolatry 25th-Feb-2013 11:31 pm (UTC)
This.
brucelynn 25th-Feb-2013 11:24 pm (UTC)
Laughing at all of the Uncanny Valley comments

ya'll need to stop
henryevil 25th-Feb-2013 11:28 pm (UTC)
it's true though brucelynn!!
brucelynn 25th-Feb-2013 11:30 pm (UTC)
Lmao stop it Jerri Blank !!!
mjspice 26th-Feb-2013 01:42 pm (UTC)
Lol IA.
xpirate_queenx 25th-Feb-2013 11:24 pm (UTC)
Normally I find these weird, but this one was cute.

My goodness, she was simply gorgeous.
toilandblood 25th-Feb-2013 11:26 pm (UTC)
im torn between thinking it's creepy and loving her and liking it :/
tryxkittie 25th-Feb-2013 11:27 pm (UTC)
no
henryevil 25th-Feb-2013 11:27 pm (UTC)
sorry no this crossed over screaming into the uncanny valley
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