ONTD

10:04 am - 02/25/2013

Early Ratings: Oscars are Up from Last Year



Early indications are that Sunday's telecast of the Oscars on ABC was a strong ratings performer, with the overnight score up 4% from last year to a six-year high.

The Academy Awards averaged a 26.6 household rating/41 share in Nielsen's metered markets from 8:30 p.m. to midnight ET -- the best for the show since 2007 (27.7/42). Hosted by Seth MacFarlane, the Oscars surged above both 2012 (25.5/37) and 2011 (24.6/37) and was just a bit better than 2010 (26.5/40).

It also appears that ratings in the key 18-49 demographic are up over last year, though it won't be clear until later this morning when Nielsen issues time zone-adjusted preliminary nationals.

Source

Thoughts on last night?
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