Who is the Most Popular/Least Popular Oscar Nominee of 2013 (According to Market Research + Forbes)

E-Poll Market Research regularly asks thousands of people what they think of different celebrities, ranking them on attributes such as awareness, appeal and 44 other attributes. To create the list, Forbes turned to E-Poll Market Research which ranks more than 7,500 celebrities on 46 different personality attributes based on their polling data of Americans.

Can You Guess Who American's Stan For?!

Denzel Washington

When they narrowed that list down to the current crop of 20 Oscar nominees, Washington, who is nominated for Flight, and Robert De Niro, who is nominated for Best Supporting Actor for Silver Linings Playbook, rose to the top.

Each star earns a perfect 100 E-Score which is a composite measure that weighs relative marketing effectiveness of each celebrity. We give Washington the slight edge because he scores higher on appeal than De Niro.

America's Most Favorite

1. Denzel Washington

2. Robert De Niro

3. Tommy Lee Jones
4. Sally Field
5. Anne Hathaway

(6 - 10 @ the source)

Nominees who scored too low to rank (least favorite):

Christoph Waltz

Alan Arkin

For the rest of the research and for others who made the cut go to source
Source: http://www.forbes.com/sites/dorothypomerantz/2013/02/20/denzel-washington-and-robert-de-niro-are-the-most-popular-oscar-nominees/